PANTONE coloured cellphones

… the 812SH by Sharp on SoftBank. Quite frankly speaking, nothing about this cellphone tickles my fancies but being a designer, of course I’m attracted by the available 20 Pantone colours (color matching system). I guess they will only look good if you have all 20 displayed side-by-side like the image above. Whereas, each one by itself, hmmmmmm…
Softbank should focus on improving their service rather than wasting their time with gimmicks like these Pantone Colors. They should make a mood phone which changes color based on your mood. Now that would be useful!